Barclaycard’s ‘zero per cent transfer’ ad under scrutiny

The Consumers’ Association has made a complaint to the Advertising Standards Authority about Barclaycard’s most recent ‘zero per cent transfer’ marketing literature. The OFT has already forced Barclaycard to amend its offer once.

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Nissan Europe management team rejigged

Marketing Week

Nissan Europe has appointed Volker Brien as vice-president of strategy and marketing as part of a wider management rejig. In the UK, William Bosley has been made managing director of Nissan GB, replacing Brian Carolin, who is promoted to Nissan Europe as vice-president of sales. Bosley has been brought over from the US, where he […]

Food Standards Agency reveals celebrity influence

Marketing Week

The Food Standards Agency has carried out a survey which reveals that more than 80 per cent of consumers think that endorsements from celebrities have considerable influence on children’s choice of food. The poll forms part of the FSA’s debate on food promotion and advertising to children.