BMW lauches adaptor for iPod
BMW is teaming up with Apple to offer an adaptor for the iPod on its new I Series hatchback, to be launched in September.
BMW is teaming up with Apple to offer an adaptor for the iPod on its new I Series hatchback, to be launched in September.
Maher Bird Associates and Target Direct have retained the combined advertising account for charity Marie Curie Cancer Care and its Daffodil Campaign.
BT has moved the £20m advertising account for its BT Broadband business and BT Yahoo! out of Fallon and into roster agency Abbott Mead Vickers.BBDO.
Bacardi has acquired French premium vodka brand Grey Goose for an estimated $2bn (£1.09bn). The deal will allow Bacardi to fill a gap in its existing portfolio of drinks, which includes Bacardi rum and Bombay Sapphire gin. It already sells Eristoff vodka, a standard brand in continental Europe, and Turi, an upmarket vodka.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.