British Gas offers capped elevtricity tariff
British Gas is offering a two-year capped electricity tariff to all new and existing customers from March 1 for a limited period.
British Gas is offering a two-year capped electricity tariff to all new and existing customers from March 1 for a limited period.
Dubai-based airline Emirates is understood to be reviewing its £3.3m UK advertising account as it prepares for its next phase of expansion. The business is currently held by Emirates’ long-standing agency HDM Total Communication. HDM retained the account after a pitch in April 2002 (MW April 4, 2002) and denies that a review is taking […]
Abbott Mead Vickers. BBDO has created a cinema campaign for the Department for Transport’s Think! road safety campaign, which aims to encourage drivers to get into the habit of switching off their mobiles before driving. The ad breaks on March 5. Media is through Carat.
The Henley Centre has warned that gambling addiction could almost double in the UK following gambling industry deregulation.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.