Budget Rent A Car loses commercial director
Budget Rent A Car marketing and commercial director Sara Zimmerman is leaving the company after nine months. It is not known whether she has a job to go to.
Budget Rent A Car marketing and commercial director Sara Zimmerman is leaving the company after nine months. It is not known whether she has a job to go to.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
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In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.