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VW’s 30-year ad spree

Marketing Week

Volkswagen has taken an entire ad break on Channel 4 to promote its new Golf and the total advertising for an issue of Auto Express using advertisements from the model’s 30-year history. Volkswagen is also encouraging consumers to choose their favourite Golf ad on its website, where there are three ad campaigns for each of […]

RBS poaches top Argos marketer

Marketing Week

Argos marketing director Paul Geddes has been poached by the Royal Bank of Scotland (RBS) to oversee marketing for the RBS and National Westminster Bank brands. Geddes will be marketing strategy managing director for retail banking at the RBS Group. He will report to group chief executive for retail banking Benny Higgins. His responsibilities will […]

Mars bar to sponsor Blind Date substitute

Marketing Week

Mars bar is to sponsor ITV1’s new prime-time Saturday night dating show, which replaces Cilla Black’s Blind Date. The Masterfoods brand is understood to have paid about £700,000 to sponsor the programme, called Love on a Saturday Night. Granada Enterprises and Alliance, part of Zenith Optimedia, are believed to have negotiated the package, which includes […]

Ikea to launch campaign in approach to Christmas

Marketing Week

Home furnishings retailer Ikea is to launch a television, print and poster advertising campaign to support its furniture stores in the approach to Christmas. Called ‘Unlimited Possibilities’, the campaign features a couple in a room whose furnishing repeatedly changes in style. More than 3,000 individual Ikea products were used in order to provide an idea […]

VW scoops the grand prix in MW Effectiveness Awards

Marketing Week

Volkswagen has won the Marketing Week Effectiveness Awards 2003 grand prix for devising and implementing a far-sighted strategy that boosted sales of its diesel models by 40 per cent. VW also collected an award in its brand category – durables and automotive.Among other winners, Martin Glenn, president of PepsiCo UK, received the chief executive award […]

The Link picks Argos boss for branding task

Marketing Week

The Link, the mobile retailer that is part of the Dixons Group, has appointed Argos’s head of business development Mike Ashley as its marketing director. Ashley will report to The Link’s managing director Nick Wood. He replaces Joe Garner, who has moved to become operations and business development director at Dixons (MW May 29). Ashley’s […]

The Link picks Argos boss for branding task

Marketing Week

The Link, the mobile retailer that is part of the Dixons Group, has appointed Argos’s head of business development Mike Ashley as its marketing director. Ashley will report to The Link’s managing director Nick Wood. He replaces Joe Garner, who has moved to become operations and business development director at Dixons (MW May 29). Ashley’s […]

Mars mission is no alien to rejection

Marketing Week

Sponsorship can get a bit monotonous. Sport, buildings, people. And it’s not like being at school: companies can’t just pledge 50p and then pretend not to be in when it’s time to cough up the money. So you’d think that companies would jump at the chance to sponsor an interplanetary spaceship. Not so, it seems. […]

VW picks Craft as Skoda chief

Marketing Week

Skoda has appointed Volkswagen marketer Chris Craft as managing director. He replaces Rob Tracey, who had been Skoda’s managing director since 1999. Tracey remains within the Volkswagen Group as managing director of automotive IT company gedas United Kingdom. Craft moves over from Volkswagen Group UK, where he was head of group services, overseeing its portfolio […]

MindShare tipped to win £42m Argos Retail brief

Marketing Week

Argos Retail Group (ARG) is tipped to hand its media and planning accounts for the Argos and Homebase brands, worth a combined total of &£42m, to MindShare following a four-way pitch (MW May 15). MindShare, which is incumbent on the &£21.4m Argos account, pitched against PHD – incumbent on Homebase’s &£21m account – Carat and […]

Mars marketer takes top Warner Bros post

Marketing Week

Warner Bros Consumer Products has appointed Mars marketer Alvaro Sanchez as its director of UK commercial marketing, with a remit to develop merchandising tie-ins with various Warner properties such as the Harry Potter movies. Sanchez replaces Alison Jordan, who has left to join Molton Brown as the cosmetics company’s first marketing director. He will report […]

VW plans online launch strategy

Marketing Week

Volkswagen is supporting the launch of its luxury car, the Phaeton, with an online media strategy whereby highly targeted online advertising takes visitors to the centrepiece of the launch – thephaeton. Tribal DDB, the agency that devised the campaign, collaborated with media owners such as Digital Look, Autoexpress, CNN Traveller, Classic FM and The Times.