Data dos and don’ts
Russell ParsonsData is discussed in increasingly reverential tones within the marketing industry. “The oil in the marketing machine” as someone (probably) once said.
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Highlights of the 2012 Marketing Week Engage Awards
Josie AllchinWhether you were partying at our annual awards or had to miss out, catch up with the events of the evening in this highlights video.
‘Search marketing spend to slowdown’
Lara O'ReillyGrowth in search marketing spend is forecast to slow this year as marketers choose to shift their digital budgets to mobile and social channels, according to a report.
Marketing Academy scholars’ viewpoints on marketing and leadership
Josie AllchinDo you have the brain of a leader? Read this week’s cover feature where we explore the personality traits of the world’s top marketing talent This year’s Marketing Academy scholars want to be leaders of the future, but do they have what it takes? We reveal the results of some of their psychometric personality tests […]
LinkedIn seeks to reassure hacked users
Lara O'ReillyLinkedIn has launched a reassurance campaign following revelations that as many as 6.5 million of its users’ passwords had been stolen by hackers.
Email fundraising complaints triple
Rosie BakerComplaints about email fundraising communications from charities soared 282% last year, according to a report, prompting warnings that charities risk alienating supporters by poor use of data in email campaign planning.
Royal Mail’s ambitions need a reality check
Russell ParsonsRoyal Mail hopes by offering brands enhanced planning, creative and data solutions they will be reminded of the “power of physical”, an appreciation lost in the rush to embrace digital. Is the launch of Market Reach a new dawn for physical direct marketing? Or the last desperate throw of the dice for a channel in terminal decline?
Royal Mail relaunches media service
Russell ParsonsRoyal Mail is to relaunch its marketing solutions service with additional planning, data and creative tools as it looks to bolster revenue ahead of its sell-off.
Every brand has a story to tell – don’t fluff your lines
Lara O'ReillyThe majority of brands (73%) plan to invest in some form of content marketing this year, according to the Content Marketing Association (CMA). But with the abundance of digital platforms on offer to bring brand stories to consumers in so many forms it’s a shame all marketers aren’t looking to put an emphasis on content in the coming months.
Morrisons’ first music festival drowned out
Rosie BakerMorrisons’ first foray into music festivals has been cancelled due to the severe weather warnings and flooding due to hit the UK this weekend.
Disney to launch online safety campaign
Rosie BakerDisney is to launch an £3m international campaign offering parents and children tips on staying safe online, a move that comes after children’s social network Habbo Hotel’s recent controversy after sexually explicit messages were posted by adults.
Aviva elevates CMO Mackenzie’s role
Lara O'ReillyAviva has elevated CMO Amanda Mackenzie to its new group executive team, designed to help steer the company’s turnaround and “regain the respect” of its shareholders.
Juan Sheet shows Plenty’s strengths when wet
Branwell JohnsonThe latest campaign for SCA-owned paper towel brand Plenty features long-running campaign icon Juan Sheet showing the product’s abilities when wet.
Budvar and AB-Inbev to share Budweiser name in UK
Seb JosephCzech brewer Budvar can continue to use the Budweiser name in the UK, following the latest chapter in a long-running dispute with AB-Inbev, the maker of the US Budweiser beer.
Nissan eyes mass market for Leaf
Rosie BakerNissan is preparing a major push for its Leaf electric car brand in a bid to take advantage of an expected surge in demand for electrical vehicles over the next ten years.