Co-op supermarket hit by bank group crisis
Sarah VizardThe crisis at The Co-operative’s banking business is spreading to its supermarket division, with the brand’s reputation among consumers falling, according to figures from YouGov Brand Index.
The crisis at The Co-operative’s banking business is spreading to its supermarket division, with the brand’s reputation among consumers falling, according to figures from YouGov Brand Index.
Morrisons has named former eBay and Sainsbury’s marketer Amanda Metcalfe as its first digital marketing chief in a bid to accelerate its late charge into the online arena.
Tate Britain is to partner with CBS Outdoor to broadcast live weather forecasts across the London Underground network using relevant works from the gallery’s collection.
KFC is poking fun at more traditional holiday-season campaigns with the launch a “Christmas Number 1” style music video as part of its humorous first festive push in the UK.
Nike has rallied a plethora of Brazilian stars including Neymar and David Luiz to highlight its long-running ties to the country’s national team as it looks to exploit the buzz around the World Cup Group draw later this week and steal a march on official sponsor Adidas.
Ryanair’s focus on customer service is having a positive effect, with consumer perceptions improving and the likelihood of making a purchase on the up.
It is becoming as usual to hear of the growing confidence of marketers in the past few months, as it was to hear about marketers being in the doldrums in the years following the financial crisis.
World Cup sponsors including Coke, Budweiser and Adidas will put social and mobile marketing at the heart of their World Cup activation plans to amplify the fan experience in the build up to and during the tournament.
Ahead of its merger with US Airways next week, American Airlines’ director of international marketing Stephen Davis discusses the evolution of the brand’s identity and outlines the new customer experience in what has been a busy year.
An advert for an alcohol industry initiative to kickstart beer sales in the UK has been banned for suggesting drinking alcohol makes people more popular.
Unilever is launching a digital incubator programme that will see it pair its brands with seven digital marketing start-ups in exchange for financial and mentorship support.
Phone companies should be forced to offer customers caller display and other options to “screen, block and curtail” nuisance calls free-of-charge, one of several demands made by an influential group of MPs aimed at stamping out the “bane of millions of people”.
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Trust underpins loyalty, and recent research among mothers provides valuable pointers towards helping consumers feel how your brand is on their side.
Direct marketing has rightly been called the discipline that dare not speak its name. Even, it seems, among its own practitioners.