McLaren celebrates 50th anniversary with trio of short films
Rosie BakerMcLaren is launching a series of three short films as part of its 50th anniversary celebrations.
McLaren is launching a series of three short films as part of its 50th anniversary celebrations.
Walt Disney is considering pulling sports network ESPN from the UK after only three years after losing high-profile broadcast deals to rivals.
It may come as no surprise that the shopping habits of women and men are different – but it could be women that storm ahead when it comes to online shopping in future according to a new report.
Google has unveiled a host of changes to how advertisers bid on search terms making it less complicated to book campaigns for multiple devices as consumers increasingly search on smartphones and tablets.
Microsoft is reinvigorating its “Scroogled” campaign, that takes direct aim at rival Google, with a major advertising push claiming Gmail violates users’ privacy as it looks to attract consumers to its own email service.
Twitter is rolling out improvements to its search functionality letting users discover historical posts on the network following an overhaul of its mobile properties.
Supermarkets and food manufacturers should take steps to reassure customers over the quality and safety of food products or risk a widespread decline in confidence, according to the BRC, following the latest discovery that some Findus branded products contained up to 100 per cent horse meat DNA.
The marketing industry needs to accept major changes to data protection laws are inevitable because of legitimate consumer concerns over the use of personal data, the Information Commissioner has warned.
EE will ramp-up regional marketing activity as it prepares to roll out 4G mobile services to 27 new towns by the summer and build on its lead over competitors yet to launch such services.
PETA is planning to exploit the public disquiet around the horse meat crisis engulfing the food industry by running an outdoor campaign urging to people to extend their compassion to all animals and not just horses.
Chevrolet focuses on imagination in the first TV ads under its Find New Roads global positioning.
BT’s launch of a landline phone that claims to block sales calls is a canny piece of opportunistic marketing that taps into a very real menace for many UK householders. It also, however, puts another nail in the coffin of the telemarketing industry.
American Express has partnered with Twitter to allow its customers to buy gift cards and products from Amazon, Sony, Xbox and Urban Zen by tweeting using special hashtags.
Alzheimer’s Society has signed up celebrities including Jo Brand and The Kumars at No 42 actress Meera Syal to front the launch of its Dementia Friends awareness campaign.
Friends Reunited is creating a range of limited edition perfumes designed to reflect the 1970s, 1980s and 1990s and evoke people’s personal memories as it looks to raise brand awareness in its first major campaign since being bought by Brightsolid.