Asda mulls horse meat reassurance ads
Josie AllchinAsda could follow rivals Tesco, Morrisons and Iceland with a reassurance ad campaign as part of its efforts to rebuild damaged trust in the wake of the horse meat scandal.
Uncategorized
Operators’ marketing messages to vary in 4G battle
Lara O'ReillyO2, Vodafone, Three and EE are to take different approaches to communicate the benefits of 4G to consumers as they look to stand out from the pack when the majority of services launch in the next quarter.
Beckham and Simmonds star in latest Sainsbury’s TV ad
Seb JosephDavid Beckham and Paralympic Gold medallist Ellie Simmonds star in latest Sainsbury’s TV ad to promote its Active Kids programme.
Waitrose launches drive-thru grocery
Rosie BakerThe John Lewis Partnership is boosting its multichannel offering with the addition of a drive-thru grocery service at Waitrose and free returns at corner shops for customers of its department stores.
Google underlines link-building terms after penalising Interflora
Ronan ShieldsGoogle has moved to justify its penalisation of Interflora for bypassing its PageRank rules with a reminder to publishers that selling links on their sites may results in poorer search results.
Data is not the enemy of creativity
Russell ParsonsA debate has been raging on Marketingweek.co.uk. Stripped to its core, in one corner you have creative types pleading for freedom to develop without being sullied by anything as prosaic as data and in the other those that argue creativity is an unaffordable luxury in these austere times when not backed by data.
Google training scheme to address shortfall in digital skill set
Ronan ShieldsGoogle has partnered with the IPA and 35 advertising agencies to address a digital skills gap in the agency sector with the launch of an UK internship programme dubbed Squared.
Tesco to source more meat from the UK
Rosie BakerTesco has vowed to source more of its meat products from the UK and improve relationships with farmers and producers as it looks to improve confidence in its supply chain in the wake of the ongoing horse meat scandal.
AB Inbev to boost marketing spend
Seb JosephAnheuser-Busch Inbev is to increase marketing spend this year to support its premium brands and grow its customer insights offering after hailing its “innovative” marketing for contributing to a 7.2 per cent rise in revenue to $39.8bn (£26.3bn) in 2012.
Charity preps ‘biggest ever’ tiger awareness event
Rosie BakerCharity Save Wild Tigers is preparing to launch what it claims will be the world’s biggest ever awareness raising event to support wild tigers.
Horsegate rumbles on but Tesco shouldn’t be the scapegoat
Rosie BakerWe’re only a month into what will be a long-term issue for the food and retailing sectors and Tesco as ever is getting the brunt of criticism despite making some very decisive moves to admit failures and find solutions.
Three launches Fleetwood Mac dancing horse ad
Lara O'ReillyThree is launching its major first brand campaign for four years, featuring a dancing Shetland Pony, as it looks to boost brand preference against its big spending rivals.
AB Inbev slams ‘opportunistic’ watery beer claims
Seb JosephOne of Anheuser-Busch Inbev’s most senior marketers has dismissed claims it is selling watered down beer as “opportunistic” in a “litigious society” as it launches a tongue-in-cheek print advert to allay concerns it is misleading drinkers.
ICO in mobile app developer outreach drive
Ronan ShieldsThe Information Commissioner’s Office (ICO) is briefing smaller app developers on data protection obligations as it and other data protection authorities draft an official “opinion” on how developers should treat consumers’ data.
VW Super Bowl spot sparks racism claims
Seb JosephVolkswagen’s high-profile TV spot for this weekend’s Super Bowl (3 February) has been lambasted by critics for featuring a white actor speaking in a Jamaican accent.