As part of Marketing Week’s profile of Disney’s Tricia Wilber, features editor Lucy Handley quizzes the brand’s CMO for the EMEA regions and general manager for Disney Channels about her biggest marketing challenges.
Absolut is to crowdsource future online and experiential campaigns from drinkers through its revamped global marketing strategy to be a more “interactive” brand.
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As the UK economy shows signs of confidence, now is an opportune time for brands to consider overseas expansion. BRIC countries may seem the most obvious route, but other fast-growing markets could be a better prospect.
Outdoor advertising is proving its strategic worth as more companies integrate new technological aspects into their campaigns for a more relevant and personal consumer experience.
Arsenal chief commercial officer Tom Fox explains the difficult tasks of a football club marketer, from keeping new and old fans onside to convincing them that football success must be founded on a financially stable brand.
The generation Z consumer: 14 to 19-year olds have a radically different approach to shopping which will demand a thorough retailing rethink.
Diageo is hoping its £12m advertising push for Guinness fuels demand in the on-trade but industry observers warn the brand needs to extend into new drinking occasions to attract younger fans and reverse declining sales.
All players in the telecoms and telemarketing industry claim they have an incentive to end nuisance calls and texts, so why haven’t we moved forward faster?
Telecoms regulator Ofcom should have the power to trace all nuisance phone calls to identify rogue telemarketers, BT’s customer service head has told MPs.
Hyundai is hoping to show a more human side of its brand with a campaign it says marks a change of direction by aiming to create a sense of “wonder and excitement” in the consumer rather than focusing solely on the product.
H&M has signed up the world’s highest earning supermodel Gisele to front its autumn/winter fashion campaign.
Unilever is celebrating 100 years of Hellmann’s with a TV push to reinforce the brand’s positioning as a household staple.
EBay’s online listings site Gumtree is poised to launch a TV campaign to persuade UK car dealerships to sell on the site and build consumer awareness of the portal as an alternative to sites such as Auto Trader.
LG has turned its hand again to the “prankvertising” trend with an online video which sees one of its 82-inch TVs rigged up to trick unsuspecting job interviewees that a meteor strike is wiping out the city outside.