‘Where’s the incentive?’: The impact of marketing’s persistent gender pay gap problem
Molly InnesThe industry is making “slow” progress in addressing marketing’s gender pay gap problem. So what is going wrong?
The industry is making “slow” progress in addressing marketing’s gender pay gap problem. So what is going wrong?
Exclusive data from Marketing Week’s 2024 Career & Salary Survey reveals the gender pay gap for full-time workers has improved, but only by a minimal 0.5 percentage points.
All marketers – from senior to middle to junior – are facing up to more responsibility without a sufficient increase in salary. From the risk of burnout to the lack of respect for the role of marketing in businesses, it’s becoming a source of great frustration.
Recruiters are “pleasantly surprised” by how the market is shaping up this quarter, but with job-seeking senior marketers at an “all-time high”, competition is fierce.
Exclusive data from IPA Bellwether shows an uptick in brands looking to hire in the next three months.
As job titles and responsibilities for top marketers continue to change, CMOs from Marketing Week’s Top 100 discuss how they’re navigating the shift.
Do marketers need to specialise at the beginning of their careers? What are the chances of promotion in 2024? Here’s what to expect for the job market in the next 12 months.
2023 was a year to forget, according to recruiters and job seeking marketers alike. From longer hiring processes to more interim roles and a focus on AI, here’s what senior marketers can expect in 2024.
Speaking at the Marketing Society’s Global Conference, eBay UK’s GM Eve Williams and General Mills’ VP MD Ben Pearman explained why marketers often make the leap to GM better than managers of other functions within a business – and why that makes for healthier businesses.
One recruitment firm has seen a 59% increase in contract roles this year, but the reasons for marketers stepping into interim positions vary.
La Vie’s chief marketing and creative officer Romain Jolivet left Danone after 17 years to build the plant-based meat brand from scratch.
Recruiters say fewer entry-level roles on the market, and greater salary expectations, are contributing to a difficult playing field for those looking to kickstart a marketing career.
Headhunters say interim vacancies are skyrocketing as companies debate putting money into permanent CMO positions, while some marketers think a “re-evaluation” of the top job has caused a “double whammy” of issues for candidates on the market.
She leaves behind her role as chief growth officer and will focus on ‘strategic priorities’ for Mars Pet Nutrition’s range of brands.
While HR isn’t the obvious career change for a marketer, it’s a move that’s proving to be rewarding for Weetabix’s former head of marketing Claire Canty, the brand’s new head of HR.