Chemistry Group creates DR poster campaign
Chemistry Group has created a direct response poster campaign for The Cancer Prevention Research Trust.
Chemistry Group has created a direct response poster campaign for The Cancer Prevention Research Trust.
New Look has appointed former Dorothy Perkins head of marketing Hashim Ladha to the newly created post of development director, with responsibility for new product areas. The appointment follows the departure of marketing director Jim Frazer.
Food Brokers Group has launched a Chemist Brokers Healthcare division, to distribute and market healthcare and pharmaceutical products. The division has signed up Aventis Pharma and Ransom Consumer Health as clients and appointed Kevan Gill as group marketing controller.
Capital Gold is launching an eight-week promotion for digital radio, giving away 100 Evoke-1 digital radios between March 2 and Easter.
Definitions of marketing are wide-ranging and inconsistent, but it’s up to organisations to work out what it means and how it can help them.
Britvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can stop brands standing out.
The changes are aimed at making the two segments “more connected” to the Johnson & Johnson brand, the business says.
Created in just a few short months, Wellsoon is a challenger private healthcare brand that is aiming to open a category that many still feel isn’t affordable to them and tackle NHS waiting lists.