Competition winner
Congratulations to Dominic Moseley, who wins Letter of the Month for “Coupons are not worth the paper…” (MW February 14). Your prize is on its way.
Congratulations to Dominic Moseley, who wins Letter of the Month for “Coupons are not worth the paper…” (MW February 14). Your prize is on its way.
The marketing director of the Anchor dairy range, Jaspal Chada, is to join Premier International Foods, following the launch of the brand’s joint venture with Arla Foods – the maker of Lurpak butter. The restructure will also see Anchor’s media buyer Zenith Media lose its £1.6m business to Carat, which handles media for Arla. However, […]
Iain Murray’s article “Advertising is the key to a long life and healthy living” (MW February 21) pokes fun at this Government’s “faith in the power of advertising” and its willing accomplice, the advertising industry. The article is witty but, like all satire, delivers a serious proposition – that advertising should not be used for […]
AMP, the Australian financial services group, is looking for a direct marketing (DM) agency to work on a high-profile, brand-building campaign later this year. The company is talking to the agencies it uses across its main brands – AMP London Life, AMP National Provident Institution and AMP Pearl – along with external agencies. WWAV Rapp […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.