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Anchor marketer moves to Premier following rejig

Marketing Week

The marketing director of the Anchor dairy range, Jaspal Chada, is to join Premier International Foods, following the launch of the brand’s joint venture with Arla Foods – the maker of Lurpak butter. The restructure will also see Anchor’s media buyer Zenith Media lose its £1.6m business to Carat, which handles media for Arla. However, […]

Digest

Marketing Week

BMPtvi, the interactive TV agency, has been renamed OMDtvi, severing ties with ad agency BMP. OMD, the media buyer, has increased its stake from 50 per cent to 100 per cent. OMDtvi retains its creative and technical partnership with BBC MediaArc.

Digest

Marketing Week

Umbro has become the first sponsor to sign a contract with the Football Association for the FA Partners Programme. The deal, which is understood to be worth more than £130m, starts later this year and runs until 2010.

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