CTTG appoints Carty as head of marketing

The newly created Co-Op Travel Trading Group (MW February 27) has appointed Jane Carty to head marketing for the organisation.

CTTG is a centralised buying and marketing organisation for the five Co-Operative travel businesses. Carty is currently head of marketing at Travelcare, the largest of the Co-Op travel businesses.

One of Carty’s first tasks will be to decide which advertising agency to appoint for CTTG. Travelcare’s &£3m advertising budget is handled by AMV Advance.

Carty began working with Travelcare as a sales consultant in 1984 and has held several senior management posts. As head of marketing she played a key role in devising and implementing Travelcare’s independent “consumer champion” market positioning. She will report to CTTG chief operating officer Mike Greenacre.

The five bodies forming the CCTG are the Co-Operative Group, United Co-Operatives, Midlands Co-Op, West Midlands Co-Op and Leeds Co-Op. The combined Co-Op travel businesses are worth &£1.1bn. Together the businesses have 600 stores and claim to be the country’s largest independent holiday and travel chain.

Travelcare has just bought travel website operator Sunshare Vacations for an undisclosed sum as part of plans to boost its direct holidays business to 25 per cent of its overall sales. Sunshare owns the website cheapestflights.co.uk and reported a turnover of &£43.5m last year.

CTTH is modelled on the Co-Operative Retail Trading Group, which buys food and carries out the marketing for the whole Co-Operative movement.

Recommended

No democracy, but superb PR

Marketing Week

Sean Brierley (“Sending the coalition PR offensive down the tube”, MW April 17) parades his political leanings rather too brazenly for a magazine whose masthead doesn’t include the words “socialist” and “worker”. Like all good US-bashers, he thinks cynical PR only applies to big bad Uncle Sam, while unvarnished Truth is the sole domain of […]

Protesters demonstrate method behind madness

Marketing Week

While the May Day protests achieve little, it would be remiss of economists to ignore what lurks beneath the dreadlocks and violence, says George Pitcher I was mildly irritated last Thursday night to be stuck in a cab in Trafalgar Square as riot police charged up the Strand to quell a hot-spot of May Day […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now