Dawn Airey
Sky Networks managing director Dawn Airey has suggested that BSkyB’s in-house advertising unit could make campaigns for first-time clients who see television advertising as too expensive.
Sky Networks managing director Dawn Airey has suggested that BSkyB’s in-house advertising unit could make campaigns for first-time clients who see television advertising as too expensive.
The Government is expected to sell the state-run Tote, which could raise up to £700m on the open market. The Tote has the monopoly on pool betting on horseracing, and owns 400 high street betting shops.
Former Proximity London chairman Chris Barraclough is launching a new directing marketing agency next month. The Soho-based agency, which opens in the first week of July, will be called Barraclough Edwards Chamberlain. The agency is co-founded by Barraclough, his former creative partner Steve Edwards, who will both be creative partners, and Nic Chamberlain, who is […]
While companies are putting the financial squeeze on headline ad campaigns, lower-profile media such as PoP are benefiting, thanks to improved accountability and innovative in-store formats, says Nathalie Kilby The point-of-purchase (PoP) industry is experiencing something of a renaissance. As the economic downturn rumbles on, brand owners, looking to trim their above-the-line budgets, are channelling […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.