Digest
Clear Marketing Communications, a Manchester-based through-the-line agency, has been formed by the merger of The Nairn Smith Partnership, Computer Presentations and Price Doyle Creative Partnership.
Clear Marketing Communications, a Manchester-based through-the-line agency, has been formed by the merger of The Nairn Smith Partnership, Computer Presentations and Price Doyle Creative Partnership.
British Gas Trading has appointed food marketer Rupert Trevelyan to the role of head of segment marketing. Trevelyan was previously UK head of promotions at food company The Compass Group’s international branded foodservice division. His appointment follows the arrival of former Coca-Cola marketer Andrew Mann, as British Gas’ head of marketing, last month (MW February […]
Richard Eyre’s departure from his role as director of strategy and content at RTL Group has prompted rumour and speculation as to where he will turn up next. It is understood that Eyre has been approached by a number of commercial rivals within the past few weeks while still at RTL Group, the owner of […]
The market correction has arrived. But it won’t be so bad this side of the Atlantic, if only the Square Mile manages to find a mind of its own.
The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.
The effectiveness expert and author of The Long and the Short of It explains how pre-testing has led to more effective ads, focusing on emotional response.
We arm you with all the numbers you need to tackle the week ahead.
Former Swyft CMO Geoff Bull joins Confused.com to lead the brand as it looks to “support customers” through a turbulent insurance market.