Direct marketing campaign for Terrence Higgins Trust
Target Direct has created a direct marketing campaign for HIV and AIDS charity Terrence Higgins Trust to educate and inform people about the condition.
Target Direct has created a direct marketing campaign for HIV and AIDS charity Terrence Higgins Trust to educate and inform people about the condition.
Energy regulator Ofgem is to force gas and electricity companies to compensate consumers who experience problems when changing to another supplier. The move follows an increase in the number of complaints received by consumer body Energywatch. Energywatch handles 3,500 complaints a month about customer problems when changing suppliers. The call for compensation will be made […]
EMG, the entertainment division of MediaCom, has devised a competition with Polydor to promote Best, The Greatest Hits of S Club. The activity includes passport-style photo strips of the pop band being placed in Asda store photo-booths nationwide and in Top of the Pops Magazine’s 100th issue.
The Diary is bored. This whole flyposting debate caused by Ansell Healthcare’s “i shagged here.com” campaign has been good only for curing the Diary’s insomnia. Maiden and Clear Channel have been incessantly dinning into us the evils of flyposting. Fair enough you might counter, and why not? Well, Clear Channel for one should first cast […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.