E3 Media wins brief to create a website for Kia
E3 Media has won the brief to create a website for Korean car marque Kia. Kia is also looking for advertising and media agencies.
E3 Media has won the brief to create a website for Korean car marque Kia. Kia is also looking for advertising and media agencies.
VisitBritain, formerly the British Tourist Authority, is doing it’s damnedest to persuade those stay-at-home Yanks to grab a passport and fly over to dear old Blighty with their bundles of tourist dollars. It’s an uphill struggle but VisitBritain is willing to lie down with some strange bedfellows in its battle – witness its support of […]
Toy and gift manufacturer and distributor Halsall International has appointed its first marketing director as part of its expansion strategy and new marketing focus. Andrew Coplestone has been promoted to marketing director from group marketing manager, a position he has held for the past 18 months. He joined the company eight years ago and was […]
Kimberly-Clark (K-C) is extending its iconic Andrex puppy into a branded toilet roll called Puppy on a Roll, which will be launched early next year. This is the first time that K-C has launched a toilet tissue with Andrex puppies embossed on the roll since Andrex ads featuring the bouncy labrador first hit the TV […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.