GCap Media strikes iTunes deal

By

GCap Media, the owner of Capital 95.8, has signed a cross-promotional deal with iTunes to offer listeners easier access to music and podcasts. It will include station-branded areas on iTunes and links from the station’s 53 websits to the online shop.

The deal will be supported by a heavyweight campaign including on-air trails, live DJ mentions, competitions and online promotion. The pair will also collaborate on exclusive offers for listeners such as offering Xfm listeners free downloads of the iTunes festival.

Capital 95.8, Choice, Xfm and Classic FM will be the first stations to have a branded area on the store. Listeners will have access to albums, highlights and podcasts.

Robin Pembroke, group director of interactive and online, says: “It allows our users to easily buy the music they are listening to on our stations. It is another step in developing innovative listening experience for the computer, iPod and iPhone.”

Recommended

Watchdog orders Sky to sell ITV shares

Marketing Week

The Competition Commission has ruled that BSkyB should sell more than half of its 17.9% stake in ITV because it reduces competition in the pay-TV market and is anti-competitive. It is expected that the broadcaster will lose more than £200m by selling a 10.4% stake at today’s share price of 84.2p. It has also asked […]

How much do newspapers need the NMA?

Marketing Week

Express Newspapers’ dispute with the Newspaper Publishers Association (NPA) once again throws the spotlight on the industry’s trade bodies and their relationship with those funding them. Last week’s dispute centres on Express Newspapers’ failure to pay a bill of £100,000. The newspaper group also withdrew its support for the Newspaper Marketing Agency (NMA), the marketing […]

Latest from Marketing Week