George is pretty as a Pitcher
Is it just me, or does George Pitcher look like he is suppressing a burp in his photo each week?
David Hart
Brainspark
London EC1
Is it just me, or does George Pitcher look like he is suppressing a burp in his photo each week?
David Hart
Brainspark
London EC1
The General Election has failed to capture the public’s imagination in the same way that contestants on Big Brother have. Torin Douglas looks at who’s to blame
Advertising’s obsession with arty creativity has led to car ads which feature just about anything except the car itself. But what is the point, wonders Iain Murray?
Yet again Marketing Week finds it necessary to print that Sophie Dahl photo. It seems that Marketing Week will use any cheap excuse to print this photo.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.