Guardian and Observer to test branded displays
The Guardian and The Observer are to test branded displays in 20 independent newsagents across the UK for six months starting in March.
The Guardian and The Observer are to test branded displays in 20 independent newsagents across the UK for six months starting in March.
RH Advertising has been appointed to the £1m advertising account for South West Regional Development Agency.
ARG Equation’s new managing director, Alan Taylor, is reviewing the company’s home shopping brands.
Healthcare firms target women Women are becoming the most attractive target market for healthcare companies, according to Datamonitor.
In the latest of a series exploring marketing leaders’ mistakes, Cancer Research’s Philip Almond describes an incident where acting in a “naïve and idealistic” way came at the cost of commercial success.
Follow British Airways’ example: for every new ad you make, identify at least one customer experience improvement to go with it.
The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.
The effectiveness expert and author of The Long and the Short of It explains how pre-testing has led to more effective ads, focusing on emotional response.