HMV promotes Ged Hopkins
HMV, the music retailer, has promoted head of marketing Ged Hopkins to head of retail marketing. He is being replaced by Gideon Lask, who joins from letsbuyit.com.
HMV, the music retailer, has promoted head of marketing Ged Hopkins to head of retail marketing. He is being replaced by Gideon Lask, who joins from letsbuyit.com.
Pepsi has insisted that fans attending the Champions Trophy cricket tournament will be screened to check that they are not bringing in sizeable quantities of products from rival snack and drink companies. The initiative is to prevent ambush marketing of Pepsi’s sponsorship.
Alberto-Culver is to launch a line of styling products under its Tresemme haircare brand.
Leo Burnett has created a £2m TV campaign for Weight Watchers from Heinz.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.