Interpublic Group in talks to hire Steve Blamer
Interpublic Group is understood to be in talks to hire Steve Blamer, president of Grey New York and the former head of Grey London, to run its Foote Cone & Belding advertising agency.
Interpublic Group is understood to be in talks to hire Steve Blamer, president of Grey New York and the former head of Grey London, to run its Foote Cone & Belding advertising agency.
Your article on Grey’s appointment of former Orange procurement chief Tina Fegent (MW August 7) struck a chord with me, not least because I have been working within the MCCA to educate members on procurement issues for some months now. I also came from the client side, having served for several years as Whitbread’s group […]
Sainsbury’s is to donate 20p from the sale of specially designed scratchcards developed with Littlewoods Lotteries to the Children’s Society from September.
I read with interest the article on measuring brand performance (MW July 24). The issue of brand measurement is a complicated one, and for many organisations continues to be an ongoing battle to define “true” brand measurement. While I recognise that there is a lot riding on brand success, there is not, and probably never […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.