John Lewis to launch credit card
John Lewis is to launch a credit card in the first half of next year, as tipped in Marketing Week last week…
John Lewis is to launch a credit card in the first half of next year, as tipped in Marketing Week last week…
BBC director-general Greg Dyke has said that the marketing of television programmes will require major investment over the next decade as more viewers take up digital TV and use modern technology, such as personal video recorders and broadband, to watch programmes whenever they want to. Speaking last week at the Royal Television Society’s conference in […]
Toy and gift manufacturer and distributor Halsall International has appointed its first marketing director as part of its expansion strategy and new marketing focus. Andrew Coplestone has been promoted to marketing director from group marketing manager, a position he has held for the past 18 months. He joined the company eight years ago and was […]
Disability charity Leonard Cheshire is launching a service to help companies include disability in their marketing strategies. The Visability Programme will also give companies guidance about meeting the requirements of the 1995 Disability Discrimination Act (DDA), which comes into full force in October 2004. The charity says that one in four people are either disabled […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.