Katona’s ’crazy’ TV ad is accused of ridiculing mental illness

An advert showing Kerry Katona tied to her husband in a straightjacket has come under fire for ridiculing mental illness. The Advertising Standards Authority (ASA) has received three complaints about the poster ad for her new reality show Crazy in Love and is considering whether to investigate.

Crazy in Love, which will be shown on MTV from February 17, follows Katona and her husband Mark Croft until their baby is born in May. The fly-on-the-wall documentary will also show the two fighting court cases and feature the launch of Katona’s perfume.

It was reported earlier this year that Katona was being dropped as the face of supermarket chain Iceland after allegations surfaced about her private life. But Iceland denies she has been axed. Marketing director Nick Canning said last month that the brand was still “in negotiations” with Katona over her contract.

She was seen as the ideal brand ambassador for Iceland after winning ITV’s I’m a Celebrity… Get Me Out of Here in 2005. But since then she has been criticised for smoking and drinking while pregnant, and has also allegedly had problems with drugs.