McCain reviews ad agencies
McCain has started to see advertising agencies about its £15m advertising business. The company said it would review after D’Arcy was merged into Leo Burnett last year (MW December 5, 2002).
McCain has started to see advertising agencies about its £15m advertising business. The company said it would review after D’Arcy was merged into Leo Burnett last year (MW December 5, 2002).
Threadneedle Investments is launching a national newspaper campaign to promote its new collective working practice, using the strapline ‘Joined-up thinking’.
The Cinnamon Club, a fashionable Westminster restaurant, has launched a press advertising campaign that features real prostitutes’ calling cards. This is the second time the restaurant has courted controversy with its advertising. A complaint against an ad for the restaurant was upheld by the Advertising Standards Authority in 2001, for implying cocaine use was acceptable […]
Many consumers have become tired of traditional media messages, but ‘experiential marketing’ promises to catch their attention.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.