New advertising head for American Express

American Express has found a new UK head of advertising, Sarah Alspach, from within the company to replace Jeremy Hook.

Alspach joined Amex a year ago as marketing director for new card members acquisition in the UK.

Alspach has worked on both the agency and client side for Amex – she was regional manager for Amex at Ogilvy & Mather Worldwide for two years.

An Amex spokesman says: “Sarah Alspach will work closely with the Amex head office in New York, where advertising strategy and creative is developed. She will develop the message locally for the UK.”

As head of advertising, Alspach will be responsible for managing the relationship with her old agency O&M and the media buying agency TMD Carat.

Prior to O&M, Alspach spent three years as an account director at Bronner Slosberg Humphrey in Boston, the agency which recently won the consumer direct marketing account for Amex in the US.

Hook quit Amex to become marketing director of The Stationery Office’s publications division in December (MW 4 December 1997).

During his stint as marketing director, Hook was instrumental in setting up Amex’s high-profile sponsorship deals with fashion designer Alexander McQueen and the Olivier Awards.

Recommended

Producers seek deals for Four Weddings follow-up

Marketing Week

The producers of the sequel to Four Weddings and a Funeral, one of the most profitable British films ever made, have began a search for product placement deals to help promote the film on its release. A spokeswoman for the film’s distributor confirms that product placement specialist IEM has been appointed to arrange co-promotion deals […]

Calortex blasts British Gas ads

Marketing Week

Calortex, the independent gas supplier, has attacked British Gas Trading’s “15 per cent off” advertising campaign, accusing the energy giant of “gross misrepresentation”. It has complained to the Advertising Standards Authority about the campaign. The company’s commercial director Neil Lambert says: “People may be under the impression they can get a 15 per cent reduction, […]

Air Miles gurus box clever with new plan

Marketing Week

Creating a new brand in the cluttered world of loyalty schemes is no easy job but Keith Mills and Philip Beard, the founders of the Air Miles scheme, must surely stand more chance than most. They are hoping that the 7.35m acquisition of European ticketing agency First Call will raise the stakes higher – but […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now