New design for Lucozade and Lucozade Sport
GlaxoSmithKline is launching a new design for Lucozade and Lucozade Sport developed by the Sea Change Creative Partnership.
GlaxoSmithKline is launching a new design for Lucozade and Lucozade Sport developed by the Sea Change Creative Partnership.
Adidas increased investment in marketing by 9% in the first quarter as it looks to build “brand heat”.
Coca-Cola has innovated by creating long-lasting new products, renovating existing products, launching “novel” products, and designing new pack formats, all of which are “driving the business”, says CEO James Quincey.
Four brand managers reveal how brand-building platforms help them strike the perfect balance between consistency and creativity.