New summer ad campaign for Lilt

By Marketing Week 14 Jun 2001 12:00 am

Coca-Cola launches a new summer ad campaign for Lilt this Saturday (June 16) featuring “Lilt ladies” Hazel and Blanche. The campaign is based on “the power of laughter” and features the Caribbean duo lampooning British pastimes in a series of four ads. The first ad sees Hazel and Blanche relaxing in a golf bunker after arriving at the course in their Liltmobile. Viewers will also see them at a tenpin bowling alley and a yoga class, and creating a stir at a riding club. Coca-Cola GB marketing director Charlotte Oades says: “Hazel and Blanche really capture Lilt’s relaxed Caribbean spirit.”