Orange has agreed a three-year deal with Chelsea Football Club to provide a results and information service.
Fashion marketers tend to target under-25s, but older consumers have more money to spend.
Ofcom is expected to snub recommendations made by the Food Standards Agency (FSA) when it publishes research that flies in the face of banning advertising to children, on Thursday. It follows a review of the UK’s broadcast advertising codes by the watchdog. It is understood the research conflicts with some areas of the FSA’s Action […]
DaimlerChrysler has appointed ex-Nissan marketer Neil Williamson as network development director to oversee the retail development for the Jeep, Maybach, Mercedes-Benz, Mitsubushi Canter and Smart brands in the UK.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Targeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.