Orange agrees deal with Chelsea
Orange has agreed a three-year deal with Chelsea Football Club to provide a results and information service.
Orange has agreed a three-year deal with Chelsea Football Club to provide a results and information service.
Fashion marketers tend to target under-25s, but older consumers have more money to spend.
Ofcom is expected to snub recommendations made by the Food Standards Agency (FSA) when it publishes research that flies in the face of banning advertising to children, on Thursday. It follows a review of the UK’s broadcast advertising codes by the watchdog. It is understood the research conflicts with some areas of the FSA’s Action […]
DaimlerChrysler has appointed ex-Nissan marketer Neil Williamson as network development director to oversee the retail development for the Jeep, Maybach, Mercedes-Benz, Mitsubushi Canter and Smart brands in the UK.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.