Orange has agreed a three-year deal with Chelsea Football Club to provide a results and information service.
Fashion marketers tend to target under-25s, but older consumers have more money to spend.
Ofcom is expected to snub recommendations made by the Food Standards Agency (FSA) when it publishes research that flies in the face of banning advertising to children, on Thursday. It follows a review of the UK’s broadcast advertising codes by the watchdog. It is understood the research conflicts with some areas of the FSA’s Action […]
DaimlerChrysler has appointed ex-Nissan marketer Neil Williamson as network development director to oversee the retail development for the Jeep, Maybach, Mercedes-Benz, Mitsubushi Canter and Smart brands in the UK.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Corona buying an island to Primark appointing its first chief customer officer, it’s been a busy week. Here is my take.
Intel feels “bullish” about its future, CMO Karen Walker says, as it invests behind its brand to support its “massive growth trajectory”.
If brands really want to empower women they need to ride the ‘fempowerment’ wave with intention, not simply jump on the bandwagon.
Diet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.