Orange has agreed a three-year deal with Chelsea Football Club to provide a results and information service.
Fashion marketers tend to target under-25s, but older consumers have more money to spend.
Ofcom is expected to snub recommendations made by the Food Standards Agency (FSA) when it publishes research that flies in the face of banning advertising to children, on Thursday. It follows a review of the UK’s broadcast advertising codes by the watchdog. It is understood the research conflicts with some areas of the FSA’s Action […]
DaimlerChrysler has appointed ex-Nissan marketer Neil Williamson as network development director to oversee the retail development for the Jeep, Maybach, Mercedes-Benz, Mitsubushi Canter and Smart brands in the UK.
Key figures behind Samsung’s UK direct-to-consumer proposition explain how the brand replicates the benefits of bricks-and-mortar retail online, how paid Search came to account for one in three website sales, and the secrets of an adaptive and successful brand-agency partnership.
As Markey launches his first marketing campaign since joining Boots, he explains how and why he plans to reposition the brand as a partner in “reinvention”.
We arm you with all the numbers you need to tackle the week ahead.
Amazon tops Kantar BrandZ’s list of the world’s 100 most valuable brands for the third year in a row, as a host of global businesses bounce back with a vengeance despite the trials of lockdown.