Ottakar’s to accept HMV bid
Ottakar’s, the bookshop chain, has recommended that its shareholders accept a takeover bid from music retailer HMV rather than one from the company’s management. The HMV offer values the company at &£96.7m.
Ottakar’s, the bookshop chain, has recommended that its shareholders accept a takeover bid from music retailer HMV rather than one from the company’s management. The HMV offer values the company at &£96.7m.
Starcom has appointed Nigel Sheldon to the new role of director of digital at Starcom Digital. Sheldon has been working as an independent consultant but previously held roles at WPP Group, including managing partner of M Digital.
Npower has come out fighting with an advertising campaign and a new product aimed at attracting disgruntled British Gas customers after the company announced price rises of 14.2 per cent last week. Meanwhile, British Gas is fighting back with an offer to freeze its gas and electricity prices at the new rates for the next […]
Audi has appointed Volkswagen Commercial Vehicles marketer Nigel Brotherton as head of UK marketing. Brotherton replaces Gary Savage, who becomes head of operations. Both will report to new UK director Jeremy Hicks. It was reported that former Skoda marketing chief Chris Hawken, who has been at Volkswagen in Singapore for the past three years, was […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.