PR still presses for recognition

If, as Iain Murray seems to think in his column entitled “Queen of Hearts won’t go quietly”, public relations has long since “shed the irksome requirement” of dealing with the press, then we obviously don’t have much to offer prospective clients, most of whom still judge us by column inches!

Of course, planning and strategy are of vital importance to ensure the long-term success of any PR programme, but the tactical implementation would be impossible without excellent knowledge of target publications and relationships with top journalists.

It would be like Glenn Hoddle without his Ruud Gullit!

Ken Deeks

Divisional director

Arrow Public Relations

Crowthorne

Berks

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