Project Scotland appoints first marketing director
Project Scotland, the youth volunteer scheme due to launch in spring 2005, has appointed ScotRail head of marketing Don Roberts as its first marketing director.
Project Scotland, the youth volunteer scheme due to launch in spring 2005, has appointed ScotRail head of marketing Don Roberts as its first marketing director.
Adidas increased investment in marketing by 9% in the first quarter as it looks to build “brand heat”.
Coca-Cola has innovated by creating long-lasting new products, renovating existing products, launching “novel” products, and designing new pack formats, all of which are “driving the business”, says CEO James Quincey.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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