Race for Londis gathers speed
The Co-operative Group, Somerfield and Bestway have entered the race to acquire Londis, together with The Big Food Group and Musgrave, the Irish group that owns Budgens.
The Co-operative Group, Somerfield and Bestway have entered the race to acquire Londis, together with The Big Food Group and Musgrave, the Irish group that owns Budgens.
Since rebalancing its marketing mix to focus on brand building, Airbnb has reaped the rewards, though top marketer Hiroki Asai says its model will not work for all brands.
Nationwide’s TV ad ‘In your best interest’ uses humour to cut through a “serious” category, which lands it in the top 8% of all UK ads, according to Kantar’s ‘The Works’ study.
We arm you with all the numbers you need to tackle the week ahead.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here