Channel 4 agency sales chief joins Active International
Branwell JohnsonChannel 4’s former head of agency sales, Matt Shreeve, is to join media corporate barter company Active International as its UK commercial director.
Channel 4’s former head of agency sales, Matt Shreeve, is to join media corporate barter company Active International as its UK commercial director.
Channel 4 is expected to take a 51 per cent shareholding in digital speech station Oneword following a deal with owner UBC Media Group…
Channel 4 will be forced to issue an on-air apology over the alleged racist bullying in Celebrity Big Brother after media regulator Ofcom ruled it contravened its broadcasting code. Ofcom concluded that Channel 4 breached the broadcasting code after making “serious editorial misjudgements” that were “compounded by a serious failure of its compliance process” in […]
Ofcom says there is “cause for concern” about Channel 4’s future funding and believes it “reasonably likely” the broadcaster will be loss making beyond 2010. The media regulator has committed to evaluate new forms of public support for the Channel 4 for the medium to long-term to secure its “public purposes”. It will investigate as […]
TBWA GGT Simons Palmer creative director Trevor Beattie is to present his own TV show reviewing news highlights of the year. At the end of the show, he will condense the stories into a 30-second advertisement. The half hour show has been commissioned by Channel 4 and is called The Year In 30 Seconds. It […]
FremantleMedia has poached Channel 4 new media executive Robert Marsh to head its interactive and telephony business in the UK. Marsh, previously new media head of commissioning and producer relations at the broadcaster, joins as FremantleMedia Licensing Worldwide (FLW) vice-president of interactive and telephony. He will be responsible for managing FremantleMedia’s mobile content, on-screen telephony […]
Channel 4 has announced a 5% increase in turnover for 2006 despite a 39m fall in sales for its flagship channel. The figures were revealed in its annual report, which was published today (Tuesday).
Ghd has struck a £1.3m sponsorship deal with Channel 4 to sponsor the new series of the hair and beauty reality show The Salon.
Channel 4 has been rapped over advertiser-funded programme the Pepsi Max World Challenge because it gave the cola drink “undue prominence”. Media regulator Ofcom says the broadcaster breached two rules governing the content of sponsored programmes: “We consider that the degree and apparent deliberate placing of sponsor branded content within the series was in breach […]
Channel 4 and Five have abandoned merger talks following months of speculation about the pairing. After a meeting with fellow board members on Monday, Channel 4 chief executive Andy Duncan is understood to have informed Five’s management and shareholders yesterday of the broadcaster’s decision to withdraw. It will have come as no surprise to many […]
The Advertising Standards Authority (ASA) has cleared a television campaign for Stella Artois 4% after complaints from an alcohol abuse charity that the ad linked alcohol with seduction and daring behaviour. The ad, created by Mother, is set in the French Riviera in the Sixties and shows a young man rubbing sun cream into a […]
Ofcom has rapped Channel 4 for promoting its 4homes magazine during its property and lifestyle programming. The broadcast regulator investigated the channel following a complaint from trade group Producers’ Alliance for Cinema and Television (Pact) that the magazine was being promoted around shows such as Relocation, Relocation, Relocation and The F Word across Channel 4 […]
Microsoft is to sponsor a new Channel 4 series starting this weekend.
RTL, the owner of five, is understood to be readying a bid for rival broadcaster Channel 4. According to reports, the German-owned media conglomerate has asked investment bank JP Morgan to investigate a possible takeover of Channel 4. The bid comes after warning that state-owned Channel 4 will run out of money 2012 if a […]
Channel 4 says a strong recovery in the advertising market last year allowed the broadcaster to increase its investment in original programming and marketing.
Vue Entertainment, the company that owns 68 multiplex cinemas in the UK, is to launch a new advertiser funded film programme for Channel 4.
Channel 4 is leading a UK field trial exploring the use of advertising opportunities on internet-connected TV devices that will give the industry insight into how broadcasters promote their programmes.
Channel 4 is to step up marketing of its racing portfolio after outbidding the BBC to become the exclusive terrestrial broadcaster of British horse racing for the next four years.
Channel 4 is financially backing the launch of a new Facebook game that will help it procure more data about its audiences and explore the social gaming space as a future source of revenue.
Feel Good Drinks has appointed digital communications agency Hyper Happen to its account. Hyper Happen won the digital account following a pitch involving three other undisclosed agencies. Feel Good Drinks’ marketing manager Libby Dimeloe oversaw the process. It is not known how much the account is worth. It is the first time Feel Good Drinks, […]