Britvic extends sponsorship of Wimbledon to 2015
Joe FernandezBritvic has announced that Robinsons will continue its long-standing association with the Wimbledon Championships for a further five years.
Britvic has announced that Robinsons will continue its long-standing association with the Wimbledon Championships for a further five years.
PepsiCo has signed up defending US Open champion Maria Sharapova to endorse sports drink Gatorade. The deal is understood to be worth several million pounds. The strategy sees Britvic, which makes and distributes PepsiCo’s soft drinks in the UK, further boost its association with tennis. Its Robinson squash brand is already a long-term headline sponsor […]
Britvic Soft Drinks is ending its relationship with HHCL/Red Cell and has put its £6m Robinsons account up for pitch, following a potential client conflict with Coca-Cola, which is also handled by the agency. HHCL & Partners became part of WPP Group’s Red Cell network in January (MW January 9) and New York sister agency […]
Last week was not a good one for marketing directors, with three high-profile names – including Tango’s Steve Kay – out of a job.
Britvic could be Tangoed by furious parents when an advertisement for its orange soft drink breaks on August 6, encouraging customers to run up phone bills. Viewers will be told in a TV campaign to ring an 0891 number printed on cans to order an orange Tango doll. The premium-rate phone call will cost 2.99. […]
Britvic has acquired the soft drinks arm of C&C Group, the Irish company that owns Magners cider, for 169.5m. The deal includes the Ballygowan water brand and the right to market and distribute the Pepsi and 7Up brands in Ireland.
Britvic Soft Drinks aims to boost sales by £42m with the launch of two innovative products aimed at getting its drinks into children’s school lunch boxes.
Britvic director of brands marketing Richard Collins is leaving the soft drinks company at the end of the month. It is not clear if he has a job to go to or if he will be replaced at Britvic. Collins, who has been with the company for four years, is responsible for all marketing and […]
Britvic Soft Drinks has reshuffled its board, prompting the departure of two directors and the appointment of a new head of operations. The company, which is majority owned by brewing and hotel giant Bass, has appointed Jonathan Duck from Bass Leisure Retail as operations director. The post was previously held by Ed Hinchliffe, who has […]
Britvic Soft Drinks is to appoint a sales promotion agency for its Robinsons squash brand. The brand is currently handled by 141 Communications.
Britvic is to target adult juice drinkers with the launch of natural fruit juice Juicy Drench. The drinks company is aiming to “fill a consumer gap in the adult juice drinks market” with the mid March launch of the drink, which uses Britvic’s Drench spring water and contains no artificial colours or flavours. A £5.5m […]
Richard Manaton, director of brands at Britvic, is believed to be on the point of quitting, just four months after marketing director Steve Kay left the job suddenly. Manaton has been director of brands since Kay left in September. Britvic declines to comment on Manaton’s move. Britvic has been rocked by a series of top […]
Britvic says that revenue increased by 14.6% in the year to 3 October as volume sales increased globally.
Britvic has restructured its marketing team to create two separate teams for its own brands and the licensed PepsiCo brands it handles. It has also created a marketing activation division and a category marketing team. The dedicated Britvic team will be responsible for all its brands, including Robinsons, Tango and Fruit Shoot; with the Pepsi […]
Britvic is reviewing the 9m media planning and buying business for its own brands following the restructure of its marketing department earlier this year.
Soft drinks giant Britvic has split its 9m media planning for its own brands between MCHI, Bartle Bogle Hegarty and WPP’s Group M, which includes incumbent Mindshare.
Britvic has reported group revenues of £505.3m for the first half of the year, 4.6% up on last year.
Britvic Soft Drinks is launching a juice-based soft drink range for the pub market called J20, supported by a 3m advertising campaign. J20 is aimed at 25- to 44-year-olds and is available in three flavour combinations – apple and mango, orange and passionfruit, and apple and melon. The ad campaign, by HHCL & Partners, launches […]
Britvic has appointed mobile specialists mirada, to handle all of its mobile marketing and promotional activity. mirada will work alongside Britvic’s appointed creative agencies creating new consumer interaction possibilities for Britvic’s brands, which include Tango, Robinsons and Pepsi.
Premium hotel chain De Vere is understood to have appointed former Britvic director of brands marketing Richard Collins as its new marketing director. The appointment marks the first time in Collins’ career that he will not be using his skills t…