Mazda is to return to television after a break of nearly four years with its MPV Premacy campaign. Mazda, which is 33.4 per cent owned by Ford and distributed in this country by MCL Group, is going on air next Monday (May 15) with a £4m media spend over the next six weeks. A company […]
The Independent Television Commission (ITC) has overruled a decision by the Broadcast Advertising Clearance Centre (BACC) for the second time in two months. The ITC has forced the BACC, the body which vets ads before they are screened, to withdraw a Volvo ad after 15 viewers complained about its portrayal of speed and use of […]
BMW has appointed a senior marketing executive at its South African office as UK managing director. Jim O’Donnell, sales and marketing director of BMW in South Africa, will take up his post on June 1. O’Donnell replaces Kevin Gaskell, who left this month to join Internet car site CarsDirect.com as chief executive for Europe (MW […]
BMW has appointed a senior marketing executive at its South African office as UK managing director. Jim O’Donnell, sales and marketing director of BMW in South Africa, will take up his post on June 1. O’Donnell replaces Kevin Gaskell, who left this month to join Internet car site CarsDirect.com as chief executive for Europe (MW […]
The potent combination of online convenience, more women buyers and foreign imports has benefited Freeserve’s latest e-commerce initiative. FSMotorist, a joint venture with ITC (Internet Trading Clubs) has generated revenues of more than &£1m, 60,000 unique visitors and more than 1 million page impressions during its first week, Freeserve claims. Some 1,200 Freeserve members have […]
Ford has split its marketing function across Europe into two separate roles for consumer and product marketing, and has poached a senior marketer from Nissan to handle the latter. Murat Yalman, who was previously vice president of product and market strategy at Nissan in the US, has been appointed as vice president of product marketing. […]
Car company Daihatsu has appointed Birmingham-based Wallis Tomlinson to its advertising account, following the sale of UK distribution rights to car distributor the International Motors Group. Inchcape last month sold Daihatsu to West Midlands-based International Motors for &£9m. The business had a &£5m media spend when it was handled by Banks Hoggins O’Shea/FCB, but this […]
Used-car supermarket CarLand is seeking a marketing director following the departure of Alistair Welham. It is the second time in two years that the retailer, owned by Concept Automotive Services, has recruited a marketing director. Welham joined rival used-car supermarket Lex Auto Sales as marketing director – a new role – at the start of […]
Edinburgh-based The Leith Agency, which recently opened a London office, is setting up alliances with Havas agencies across Europe ahead of handling Honda Motor Europe’s (HME’s) £40m southern region advertising business. It has made deals with Havas-owned Ailleurs Exactement in Paris and Milan’s Ata de Martini and is seeking an agency alliance in Spain. The […]
Edinburgh-based The Leith Agency, which recently opened a London office, is setting up alliances with Havas agencies across Europe ahead of handling Honda Motor Europe’s (HME’s) £40m southern region advertising business. It has made deals with Havas-owned Ailleurs Exactement in Paris and Milan’s Ata de Martini and is seeking an agency alliance in Spain. The […]
Plummeting car prices are undermining the substantial advertising budgets of UK car companies. The stylish, sophisticated ads created to appeal to UK audiences could soon be replaced by bland pan-European campaigns. How will UK agencies fare i
The Williams Formula One team is bracing itself for a major guerrilla protest by Rover supporters at this month’s British Grand Prix over its close relationship with BMW. The British F1 business, headed by Sir Frank Williams, signed up the German motor giant as its title sponsor last summer, in a five-year deal worth up […]
Rover’s miserable state reflects the Government’s incompetent intervention. If politicians interfere further it will only make matters worse, says George Pitcher.
Fiat-owned Alfa Romeo has signed up well known British actress Catherine Zeta Jones to be the face of its next advertising campaign for the 156 Sports Wagon model. The new ad will show Zeta Jones climbing through the back of the car after finding she is unable to get out through the side doors. It […]
Honda Motor Europe is understood to be talking to a number of advertising agencies about a £10m pan-European launch campaign for its next-generation Civic. Honda European advertising manager Chris Brown denies the company has decided to hold a pitch, and says an official decision will be made at the start of next month after a […]