UK ad spend growth weaker than forecast, says AA/Warc
Branwell JohnsonThe forecast for UK advertising spend growth in 2011 has been halved in the latest Advertising Association (AA)/Warc figures.
B2B
Nectar to push B2B scheme
Rosie BakerNectar is looking to grow its B2B loyalty scheme by communicating the benefits of the programme to SMEs.
Dell Services unveils ad campaign to boost awareness
Joe FernandezDell is running its first advertising for its services division, which was established after the company acquired IT giant Perot Systems for $3.9bn (£2.7bn) late last year.
ITN promotes commercial director to head production unit
Joe FernandezITN has promoted its commercial director Mark Browning to the role of managing director at ITN Productions.
Britain’s brands urge politicians to support EU
Rosie BakerSome of Britain’s biggest brand chiefs have called on the three leading political parties to work more closely with Europe.
NTL:Telewest Business renamed as Virgin Media Business
Joe FernandezSir Richard Branson, founder of Virgin, has announced that NTL:Telewest Business will be renamed as Virgin Media Business, effective immediately, sealing the demise of the NTL and Telewest brands.
YouTube to host Channel 4
Marketing WeekYouTube and Channel 4 are thought to be on the brink of a deal that would see the internet video site hosting the broadcaster’s content in full.
Ticketmaster Live Nation merger ruled out
Marketing WeekA proposed merger between Ticketmaster and Live Nation has been ruled as anti-competitive by the Competition Commission (CC).
Siegel+Gale names Tom Blackett as chairman
Marketing WeekGlobal brand consultancy Siegel+Gale has appointed former Interbrand executive Tom Blackett as chairman of its UK office.
Selling London to the world
Jo RobertsIn the middle of a world recession, promoting London to international businesses as the best place to set up a new venture may seem like a daunting task. But Think London seems to have nailed it.
Toyota ranked top global green brand in Interbrand study
Branwell JohnsonToyota has been named the world’s greenest brand by Interbrand.