Vodafone rapped for ‘misleading’ and ‘exaggerated’ claims by ASA
Leonie RoderickA Vodafone ad that said the brand was unbeatable when it comes to connecting calls has been banned by the ASA after being labelled misleading and exaggerated.
Regulation/Trade Bodies
‘Brands must be transparent in dealings with vloggers’
Leonie RoderickBrands that want to use Zoella, PewDiePie or Alfie Deyes in their campaigns will need to read up on the ad rules as the Advertising Standards Authority and Committee of Advertising Practice launch new guidelines to explain how brands should act when partnering with vloggers.
Marketers urged to sign up to regulator’s first e-learning course
Sarah VizardThe Committee of Advertising Practice is launching its first e-learning module about alcohol advertising, the first of several planned courses aimed at offering more support and training to marketers.
Energy giants are failing to reward loyal customers says regulator
Thomas HobbsFollowing a year-long investigation into the energy market, the Competition and Market Authority (CMA) has found that more than one in three (34%) Brits have never considered switching energy provider despite the prospect of saving an average of £160 a year by doing so.
William Hill Twitter ads banned for irresponsibly ‘appealing to children’
Alison MillingtonWilliam Hill has had a series of ‘irresponsible’ Twitter ads banned for featuring teddy bears, which could have a ‘particular appeal to children’ according to the ASA.
ISBA: ‘Brands and agencies are failing to work closely enough on social media’
Thomas HobbsISBA and the IPA have warned that brands are still not properly considering the ramifications of social media use.
Just 2% of nuisance calls reported
Alison MillingtonWhich? is calling on the government, regulators and businesses to step up their efforts to put an end to nuisance calls and texts after finding that just 2% of the calls are reported.
Visa threatens to pull its FIFA sponsorship amid ongoing corruption scandal
Thomas HobbsSeveral key FIFA sponsors including Visa and Coca-Cola have expressed serious concerns following the arrest of seven top FIFA officials in Zurich on Wednesday after Swiss authorities and the U.S. Justice Department followed through with corruption charges. Here is a round up of each brand’s reaction to the ongoing scandal so far, with Coca-Cola claiming the corruption investigation has ‘tarnished’ the World Cup brand.
P&G YouTube vlogger ads banned due to unclear brand tie-up as ASA promises new guidelines
Alison MillingtonThe ASA has promised to produce new guidelines on vlogging after banning a makeup tutorial on the P&G-owned Beauty Recommended YouTube channel following a complaint suggesting that the video’s purpose as a marketing tool was unclear.
ASA: ‘We must tackle problems that really matter to people’
Alison MillingtonThe Advertising Standards Authority is focusing on issues such as broadband pricing, a new alcohol advertising training tool and the next stage of its awareness campaign as it looks to make sure it is tackling the ad issues ‘that really matter to people’.
Brands are challenging ‘legacy marketing’ with new agency models
Alison MillingtonRecent moves by companies such as Diageo and giffgaff to move creative accounts in-house and adopt ‘open-source’ approaches to advertising are the latest in a number of moves by brands to challenge traditional marketing models.
DMA merger with IDM will create all-inclusive direct marketing organisation
Alison MillingtonThe Direct Marketing Association (DMA) is looking to become as all-inclusive as organisations such as the IAB after announcing plans to merge with the Institute of Direct and Digital Marketing (IDM) to create the largest marketing trade body in Europe, the ‘DMA Group’.
New culture secretary John Whittingdale to bring experience and a distrust of the BBC license fee to role
Thomas HobbsWith one of his first duties expected to be leading negotiations for the BBC’s charter renewal, the experienced John Whittingdale will take over from Sajid Javid as UK culture secretary.
The election result: what it means for marketers
Thomas HobbsHere is how a non-coalition, slim Tory majority will impact the marketing industry.
5 things you need to know this week
Alison MillingtonFrom TfL’s move to let brands rename tube stations to P&G’s decision to cut its agency roster, Marketing Week rounds up everything you need to know from the marketing industry over the last seven days.