Confusion around consent and data sharing still reigns
Leonie RoderickA report by the Direct Marketing Commission has found that confusion over consent and third-party data sharing worry consumers.
A report by the Direct Marketing Commission has found that confusion over consent and third-party data sharing worry consumers.
The IAB’s new CEO, Jon Mew, wants to reassert positivity and get brands to love digital again, after a turbulent year in which measurement, viewability and ad fraud have been top of marketers’ concerns.
Thinkbox believes a disruptive approach is the best way to communicate the ‘power’ of TV as an advertising channel.
The new rules, aimed at protecting people’s privacy online, could mean brands have to gain users’ approval before serving them ads based on their browsing history.
The new rules on junk food advertising should be the minimum for brands if the ad industry is to maintain trust among the British public.
Children’s internet use has hit a record high, according to new Ofcom figures, but with so much of the content they consume being regulated, media owners face growing expectations to take responsibility for kids’ online safety
Marketers selling tobacco, energy, sugary drinks and financial products have some of the most difficult jobs in the profession.
Public Health England’s marketing boss talks balancing traditional and social channels, childhood obesity and why brands need to do more on health.
Gemma Greaves, currently the Marketing Society’s global MD, will take on the CEO role as Hugh Burkitt takes up a newly created position as global ambassador for the body.
Channel 4 has been reprimanded by the ASA for showing ‘unsuitable’ ads for horror TV drama ‘Fear the Walking Dead’ to children.
The Advertising Standards Authority [ASA] has chastised Ladbrokes after the gambling giant used a popular superhero in one of its ads.
ISBA’s former director of media and advertising says much of the distrust between brands and agencies comes from a lack of credible standards in media auditing, and that brands need to bring greater rigour into stewardship of their spending.
Brands must focus on “building emotional resilience” among boys, with new research suggesting they are increasingly suffering from body image issues.
With Prime Minister Theresa May appointing Karen Bradley MP as the Government’s new culture secretary, the new arrival will have plenty of challenges including how to manage the delicate issue of the BBC, whether to privatise Channel 4 and new regulations on advertising foods high in fat, sugar and salt.
With the Coca-Cola Zero Sugar launch, M&S’s falling fashion sales, Gap’s “digital delirium” and more on the marketing aftermath of the UK’s decision to leave the EU, these are the five stories that mattered this week.