The London Organising Committee of the Olympic Games (Locog) has separated its marketing and commercial departments and is on the hunt for a brand and marketing director to head the standalone team. Locog’s marketing is currently led by commercial director Chris Townsend but he is to be freed up to concentrate on wider commercial duties. […]
William Hill is to partner with News International Commercial to promote The Sun’s fantasy football competition Dream Team for next season. William Hill replaces BetNOW as the partner of The Sun’s Dream Team 2009/10, in a multiplatform deal that will embrace digital, mobile and print. The bookmaker is looking to increase its engagement with football […]
Panasonic UK has appointed brandRapport to leverage its sponsorship of the London 2012 Olympic Games.
Rangers and Celtic are to bid for the right to show live Scottish football in the wake of the collapse of Setanta.
Marketers are risking legal action because they are “ill informed” about the rules on Olympic-related marketing activities, according to a survey.
Rival energy suppliers have hit out at EDF Energy’s ‘Green Britain Day’ with one launching legal action over the initiative’s green union jack logo.
BP Lubricants, parent company of Castrol, has appointed former Anheuser-Busch UK marketing director Vicki Kipling as global marketing communications manager. Kipling has just started in the position and will work with creative and media agencies on marketing campaigns as well as working on Castrol’s sponsorship of the FIFA World Cup. She will also manage relationships […]
Stirling Albion has become the first Scottish football club to offer brand naming rights in a move some observers say marks a general shift away from traditional sponsorship agreements. The Scottish Football League Championship Second Division side is seeking partners to take naming rights for both the club and its Forthbank Stadium as it looks […]
Charity Drinkaware has rolled out an online video with England cricket star Jimmy Anderson highlighting the dangers of excessive summer drinking.
USwitch is launching a joint marketing initiative with the Rugby Football Union (RFU) that offers member clubs a cash incentive to use the comparison site. Participating RFU clubs will receive cashback for every member, friend or supporter who switches energy supplier or personal finance provider through a co-branded site dubbed the “conversion zone” from September. […]
EDF Energy is dropping its title sponsorship of Rugby Union club tournament the Anglo-Welsh Cup to focus on its partnership with the London 2012 Olympics. The energy company has sponsored the knockout competition for three years but Hilary Walkman, head of sponsorship at EDF, calls the Olympics a “once-in-a-lifetime opportunity” that can help achieve the […]
Stirling Albion has become the first Scottish football club to offer brand naming rights in a move some observers say marks a general shift away from traditional sponsorship agreements. The Scottish Football League Championship Second Division side is seeking partners to take naming rights for both the club and its Forthbank Stadium as it looks […]
Training ground for world rally champions seeks partner following Tesco’s decision not to renew its deal with the BRC for the 2010 season
Williams Formula 1 is looking for agencies to help promote its museum and to explore new sponsorship opportunities.
Sprinter Usain Bolt is looking to further leverage his success at last year’s Beijing Olympics by seeking new sponsorship opportunities in the UK.