Reebok creates trainer creation iPhone app
Marketing WeekReebok has created a trainer customisation app for the iPhone under the banner Your Reebok.
Sport
Three strikes and mclaren really will be out of the race
Marketing WeekHaving been caught in two scandals in two years, F1 team McLaren’s survival chances look slim if it stumbles into a third
Umbro brings Fabio Capello on to its team
Marketing WeekUmbro has signed up England manager Fabio Capello as a brand ambassador.
Ronaldo signs as Castrol brand ambassador
Marketing WeekManchester Uniteds Cristiano Ronaldo has signed a deal to become a global ambassador for motor oil company Castrol.
Betfair signs sponsorship deal with ECB
Marketing WeekBetfair has signed a sponsorship deal with the England & Wales Cricket Board (ECB) to become the governing bodys official betting partner.
Why aren’t agencies queuing up to win the greatest pitch on earth?
Marketing WeekWith the London 2012 Olympics account up for tender, all but a handful of agencies are showing great reluctance to bid for the business
Entertainment can add value to sport
Marketing WeekMajor sporting events must up their game
And now, a message from our sponsor… er, we’re a bit short
Marketing WeekSports sponsorship may be a cost-effective marketing tool, but there is a backlash in the US against bail-out cash being used for self-promotion
British Gas signs 15m swimming sponsorship
Marketing WeekBritish Gas has signed a 15m deal to sponsor British Swimming as the sports governing body looks to build on swimmings growing popularity in the wake of British gold medal success at last years Olympics.
Can agencies afford to take on 2012 task?
Marketing WeekOne of the largest goods-in-kind contracts around is on the table for marketing agencies. The search for the marketing services provider for the London 2012 Olympics has begun as the current contract, held by Lord Bells Chime Group, expires at the end of this month.
Virgin in Honda F1 bid
Marketing WeekVirgin Group has made a bid to purchase the Honda Formula One team.
Ditching sports sponsorships can backfire
Marketing WeekThe most popular game around at the moment appears to be brands dropping sponsorship. Vodafone ditches the English Cricket Board; General Motors pulls out of the Masters Golf Tournament; and 888.com and Saga Insurance dump snooker. But a new report suggests that while cutting sports sponsorships may save some immediate cash, it does more harm […]
The halo effect
Mary-Louise ClewsAfter the collapse of AIG, Man United is seeking a new sponsor. But its search is unlikely to be a struggle, as brands gain long-term kudos through association, says Mary-Louise Clews
Man City are first Premier League YouTube partner
Lara O'ReillyManchester City has become YouTube’s first ever English Premier League content partner as the club ramps up its digital activity to increase fan engagement and revenue.
Betfair team-up with Manchester United for YouTube spot
Seb JosephBetfair has partnered with Manchester United for a new viral, as part of the integrated campaign for its mobile service, Betfair Mobile. The Stars and Strikes YouTube spot, features six Manchester United players including Dimitar Berbatov, Ashley Young and Patrice Evra competing against one another in a bowling alley, to see who can knock down […]