Andy Murray in BBC Wimbledon trail
Branwell JohnsonRed Bee Media has created a trail to promote its Wimbledon coverage featuring British tennis ace Andy Murray.
Sport
SportDirect sponsors Race For Life
Mary-Louise ClewsSportdirect.com is developing a range of “Race for Life” branded sportswear and merchandise following signing a long-term sponsorship deal with event owner Cancer Research UK.
Aon looks to leverage Man U deal
Russell ParsonsAon is to base all marketing activity on its sponsorship of Manchester United as the firm looks to leverage its new partnership. Speaking to Marketing Week, Aon global chief marketing and communications officer Philip B Clement (pictured) says the partnership will inform “everything we do”. The insurance, reinsurance and consulting company signed a four-year deal […]
Premier League and NBA discuss marketing tie-up
Marketing WeekThe Premier League and the National Basketball Association are in talks about possible marketing tie-ups as the two seek further international expansion.
Liverpool FC debt soars despite sales boost
Russell ParsonsLiverpool Football Club saw its debts almost double last year despite registering a record turnover.
AON confirms Man Utd shirt sponsorship
Mary-Louise ClewsManchester United has signed insurance giant AON as its shirt sponsor in a four year deal for an undisclosed sum.
Barcelona triumphs but it is businesses that take the prize
Ruth MortimerSports sponsorships have come in for much criticism since the downturn, but as Ruth Mortimer finds, these multi-million-pound deals can have a trickle-down effect to benefit the wider economy
Sponsorship manager takes on football role at Castrol
David RattrayMotor oil company Castrol has appointed Simon Meehan as sponsorship manager for Europe and Africa.
William Hill to launch outdoor campaign
Marketing WeekWilliam Hill is rolling out an outdoor campaign across city centres pushing its online betting channel.
Castrol appoints sponsorship manager
Marketing WeekMotor oil company Castrol has appointed Simon Meehan as sponsorship manager for Europe and Africa.
LG to sponsor World Twenty20
Russell ParsonsLG Electronics is to be title sponsor of the International Cricket Council’s (ICC) World Twenty20 cricket tournament.
Npower drops cricket stars to ‘reflect mood’ of recession
Marketing WeekEnergy company unveils animated character ads to push its Ashes tie-up. By Russell Parsons
Flintoff and Botham push Ashes tests
Marketing WeekBSkyB’s seven-figure campaign to promote England vs Australia cricket series centres around passion created by test matches
Walkers offers chance to train with Monty Panesar
Marketing WeekWalkers, the PepsiCo-owned crisp brand, is launching a new promotion as part of its “Gary’s Great Trips” campaign, offering consumers “VIP” trips and a private training session with English cricketer Monty Panesar.
Ronaldo set for Nike deal
Marketing WeekManchester Uniteds Cristiano Ronaldo is set to sign a 6m-a-year sponsorship deal with Nike.