Senokot gets a Cheetham Bell JWT push
Cheetham Bell JWT has created a TV campaign for Reckitt Benckiser’s Senokot Laxative brand. It breaks on June 7.
Cheetham Bell JWT has created a TV campaign for Reckitt Benckiser’s Senokot Laxative brand. It breaks on June 7.
A Grey London campaign for Unilever-owned Slim-Fast that featured five bikini-clad girls with the caption “We’ll fight them on the beaches” has triggered 11 complaints over making an offensive reference to D-Day, the Second World War Allied landings in Normandy. The Advertising Standards Authority is investigating. The “Let’s Bikini” ad represents the first time that […]
Computer games giant Electronic Arts (EA) has reshuffled its UK marketing team and is about to begin a &£2.5m ad campaign to mark the release of its summer games. Keith Ramsdale, previously sales director for the company, has been made UK marketing director. Ramsdale will work with former UK marketing chief Roy Meredith, who has […]
Anheuser-Busch has been forced to pull one advertisement in the US after a federal judge ruled as misleading a campaign saying its arch-rival ‘Miller is owned by South African Breweries’. However, other ads with slightly different wording are allowed to run.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.