SMI puts Atlas GIS on Windows 3.0 software

Strategic Mapping (SMI) has launched Atlas GIS for Windows 3.0, a new version of its desktop mapping software targeted at mainstream bus-iness users.

The software aids those who want to plan and view the effects of promotional activities region by region.

The new software comes with European data – including country, region and county boundaries; EuroStat demographic data for all European Union countries; plus US-based information.

Royal Mail postcode area files are also available.

The product costs ú370. Networked versions are available, priced at ú895 for three users and ú2,590 for ten users.


IRI upgrades DataServer software

Marketing Week

IRI Software, part of Information Resources, has expanded its DataServer range of sales and marketing management systems with a new product, Reporter. The Windows-based analysis tool is targeted at head office and field sales management. Its purpose is to highlight which products are selling, and to which customers, and to identify where a return is […]

ON the crest of a wave

Marketing Week

The Internet may not seem an obvious marketing tool, but as interest grows in its potential to reach a worldwide audience marketers must get in on the act now.

NI heads Euro profit rankings

Marketing Week

News International is Europe’s most profitable media company, according to the latest edition of Media Map Monitor, the annual report which ranks Europe’s largest media players by turnover. Europe’s largest media company remains German giant Bertelsmann (latest media-only turnover $8.69bn, or ú5.72bn) while ARD, Havas, Fininvest and Reed Elsevier retain their top five positions from […]