Sp Holdings aquires TSE
SP Holdings, the marketing and financial services company, has acquired Swiss-based sports marketing firm TSE. It is hoped that the deal will strengthen SP’s sports marketing division.
SP Holdings, the marketing and financial services company, has acquired Swiss-based sports marketing firm TSE. It is hoped that the deal will strengthen SP’s sports marketing division.
H Bauer is thought to be launching a magazine in the men’s weekly sector to take on EMAP’s Zoo and IPC’s Nuts.
Principality Building Society is looking for an advertising agency following a brand review conducted by Enterprise IG. The AAR is overseeing the search.
… easyCar has signed a brokerage agreement with Alamo Rent A Car which adds a further 740 locations across 21 countries to easyCar’s website and call centre hire offering.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.