Special food for Guardian readers
Guardian Newspapers is publishing a special issue of Observer Food Monthly this week in association with Bertorelli. This project was booked directly with creative agency BBHC.
Guardian Newspapers is publishing a special issue of Observer Food Monthly this week in association with Bertorelli. This project was booked directly with creative agency BBHC.
From inflated job titles and learning humility, to balancing flexibility with accountability, startups have a lot to consider when building a marketing team.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.