Sponsorship flexes muscle

With reference to the Brand Finance list of the top 50 most valuable British brands (MW 29 July), all but one of the top 20 have current or recent sponsorship activity and over two-thirds of the top 50 have sponsorship within their portfolio.

Of the bottom five, none have current integrated sponsorship platforms of note – perhaps an opportunity given the above?

Rupert Pratt, managing director,
Generate Sponsorship

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