Express Newspapers’ celebrity title Star, is to lose its editor, Martin Smith, who is leaving to join US company American Media, publisher of National Enquirer.
NestlÃ©’s top-selling Kit Kat bar under threat from the launch of Cadbury’s Dairy Milk Wafer
…McCann Erickson has created a Â£500,000 TV ad campaign to support Scholl’s Flight Socks, which claim to help prevent the risk of blood clots when flying.
The BBC has split marketing chief Andy Duncan’s role in two. His duties will be shared by head of audience services, Genevieve Lawrence, and head of marketing strategy and planning, Helen Kellie, on an interim basis. The director of marketing, communications and audiences was recently appointed as the new Channel 4 chief executive (MW last […]
An understanding of sales is essential for marketers to help grow a business, argues Corona vice-president Felipe Ambra, as well as working with the right people and knowing how to get to great ideas.
From ROI to cost per acquisition, the terminology used to describe marketing can often be confusing, even to the smartest of people. It’s time for some much needed clarity.
While some companies are making cuts to marketing spend given the current economic situation, dessert brand Gü is upping investment as it looks to strengthen its brand.
Tony’s Chocolonely describes its product as its “biggest marketing tool”, but having now established its brand it is now looking to scale, with plans to start investing in paid media soon.