Star Editor joins American Media
Express Newspapers’ celebrity title Star, is to lose its editor, Martin Smith, who is leaving to join US company American Media, publisher of National Enquirer.
Express Newspapers’ celebrity title Star, is to lose its editor, Martin Smith, who is leaving to join US company American Media, publisher of National Enquirer.
Nestlé’s top-selling Kit Kat bar under threat from the launch of Cadbury’s Dairy Milk Wafer
…McCann Erickson has created a £500,000 TV ad campaign to support Scholl’s Flight Socks, which claim to help prevent the risk of blood clots when flying.
The BBC has split marketing chief Andy Duncan’s role in two. His duties will be shared by head of audience services, Genevieve Lawrence, and head of marketing strategy and planning, Helen Kellie, on an interim basis. The director of marketing, communications and audiences was recently appointed as the new Channel 4 chief executive (MW last […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.