Express Newspapers’ celebrity title Star, is to lose its editor, Martin Smith, who is leaving to join US company American Media, publisher of National Enquirer.
NestlÃ©’s top-selling Kit Kat bar under threat from the launch of Cadbury’s Dairy Milk Wafer
…McCann Erickson has created a Â£500,000 TV ad campaign to support Scholl’s Flight Socks, which claim to help prevent the risk of blood clots when flying.
The BBC has split marketing chief Andy Duncan’s role in two. His duties will be shared by head of audience services, Genevieve Lawrence, and head of marketing strategy and planning, Helen Kellie, on an interim basis. The director of marketing, communications and audiences was recently appointed as the new Channel 4 chief executive (MW last […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Analysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.