SwitchCo appoints PHD Group
SwitchCo has appointed PHD Group to handle the media planning and buying for an initial project ahead of a formal pitch for the &£10m account. PHD is expected to pitch for the account.
SwitchCo has appointed PHD Group to handle the media planning and buying for an initial project ahead of a formal pitch for the &£10m account. PHD is expected to pitch for the account.
Direct Line has poached More Than marketing director Mike Tildesley to join the company in the same role. Peter Corfield, who had been overseeing the role temporarily, will return to his role as marketing director at sister company Churchill.
Des Lynam has one, the Australian cricket team used to have them (when they were half decent), porn stars are required to have them by law, and the Diary’s old Aunt Edna used to let her young nephews and nieces swing on hers. And now moustaches are the must-have fashion item for this autumn. So, […]
Designate Communications has won the Wales Tourist Board contract to market luxury breaks in Wales. The tourism specialist will raise awareness of top-end accommodation in the principality.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.