Vote for your 2021 Brand of the Year
Marketing Week ReportersThe shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
The shortlist for Marketing Week’s Masters awards is revealed, with Weetabix, PlayStation, Aldi and Nationwide also racking up multiple nominations.
The deadline for the 2021 Marketing Week Masters awards is 30 April – here’s why you should enter.
The Marketing Week Masters awards return with new judges, entry criteria and categories.
Analysis of 1.3 billion impressions across 15 advertisers revealed what programmatic supply chains really look like for the first time.
Xero UK used smart thinking and clear insights to drive brand awareness and take advantage of new legislation that could drive users to its product.
While many businesses halted their marketing efforts at the height of the UK’s lockdowns, Vodafone took a different approach.
Combining a little wry British humour with plenty of strategic collaboration, Greggs and PlayStation UK created a mutually beneficial masterpiece.
2020 is set to be the creative agency’s highest income year on record with anticipated growth of 10%.
KFC ignored industry advice to play it safe amid Covid-19 and stuck to an approach that would pull on its brand story.
The marketing team spotted a crucial opportunity at the start of the pandemic that helped the business deliver record commercial return within a year.
Ditching its highly successful ‘Fixer’ campaign for a new creative approach was a risk that Direct Line did not expect to pay off as quickly as it did.
Faced with a brand that was fast losing sales and relevance, Camelot devised a strategy to reclaim the role of The National Lottery in people’s lives.