View the full-size infographic here or scroll through the article. With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?
Beats by Dre and Subway are embarking on lucrative commercial deals with England and Liverpool FC striker Daniel Strurridge, who sponsorship experts predict will become increasingly attractive to sponsors if he enjoys a “strong” World Cup.
Adidas is taking an unusual approach to engendering loyalty among social media followers by encouraging them at the end of its star-studded World Cup ad to opt out of CRM initiatives and Twitter updates if they can’t demonstrate they “understand Adidas’s philosophy and approach to football”.
McDonald’s is kicking off its World Cup sponsorship campaign by redesigning its fries packaging globally for the first time that sees it transform the boxes into virtual reality football pitches.
FIFA is racing against time to fix its mobile app ahead of the World Cup next month after discovering a myriad of problems hampering the platform’s user experience.
Puma is planning to launch a ecommerce platform later this year as part of a string of retail investments it is hoping will reverse stuttering sales worldwide.
Pepsi has created an interactive vending machine that rewards fleet-footed fans with drinks in exchange for football tricks as part of its World Cup marketing campaign.
Samsung is deepening its ties to football by becoming the Football Association’s (FA) first consumer electronics partner, a deal that will see the World Cup England squad use its products throughout the tournament.
Carlsberg has brought celebrities Paddy McGuinness, Ian Wright and Jeff Stelling together to front its nationwide World Cup TV campaign.
Adidas, Budweiser, Johnson and Johnson and Volkswagen are turning to real-time content marketing to exploit the tournament’s memorable moments and compete with broadcasters for second-screen viewers.
Visa Europe is gambling on Olympian Usain Bolt to bring “clarity” and “excitement” to the marketing of its products and services around the upcoming World Cup.
Advertising Week Europe 2014: The Football Association (FA) is developing a string of second-screen marketing initiatives in an attempt to adopt a more “brand-centric” approach to fan engagement and ultimately boost commercial revenues.
The controversy over the cost of Nike’s replica England shirts appears to have damaged perception of the sportswear brand with customers less likely to buy its products following news of the price hike.
Coca-Cola and Pepsi are set to take their ongoing battle for sales to this year’s World Cup with both launching global campaigns to reinforce their ties to football ahead of the tournament.
Advertising Week Europe 2014: Coca-Cola is hoping efforts to bring a “level or restraint” to its first global real-time marketing plan around the World Cup will give it the real-time insight to avoid creating ill-conceived content in response to the greatest and most controversial moments during the tournament.