World Cup 2014: The Latest
Marketing Week ReportersMarketing Week brings you the latest marketing-related news, views and observations from Brazil. Let us know what World Cup marketing has caught your eye by adding your comments below.
Marketing Week brings you the latest marketing-related news, views and observations from Brazil. Let us know what World Cup marketing has caught your eye by adding your comments below.
One of my best mates is a Scotsman called Martin “Tommo” Thompson. Earlier this year he completed his first ever London Marathon in a very impressive three hours and 58 minutes.
The 2014 World Cup is just days away. Aside from the battle for dominance between the world’s greatest players it will also see the latest chapter in the rivalry between Nike and Adidas.
Sports fans sickened by the thought of having to part with cold cash after losing a bet with their friends can now breathe a sigh of relief. Pizza Express, M&S and Caffe Nero are making a host of free discounts the center of bets via a new app.
Budweiser has joined the revolt from FIFA sponsors urging the organisation to tackle corruption allegations swirling around the controversial 2022 Qatar World Cup bid.
Nike is hoping to turn the screw on World Cup sponsor Adidas with a Pixar-style animated film to cement its attempt to ambush the tournament.
Excitement around the 2014 FIFA World Cup is building to fever pitch as we enter the final days before the competition kicks off in Brazil, with both sponsors and non-sponsor brands alike stepping up their marketing activity. Using methodology with the scientific virtue of a FIFA World Cup host nation ballot, we’ve picked out our top 10 favourite tournament-related campaigns from over the years.
Adidas is mining YouTube’s dominance of online video to try and up its content game for the World Cup and introduce real-time marketing to the social platform.
Ambush marketing, sponsor spats and a dog named Sepp, Marketing Week looks at the some of the marketing gaffes, controversies and mishaps that have beset the greatest shindig in world sport.
Hyundai is “stepping up” its social media strategy for the World Cup as it looks to engender loyalty among football fans by creating content that brings the experience of Brazil to Britain.
Marketers and sponsorship experts reveal the opportunities and challenges for integrating branded World Cup content to strike gold in Brazil.
Rekorderlig is looking to exploit the dearth of marketing from its cider rivals this summer with a multi-million campaign.
Twitter users showing the World Cup 2014 logo in their posts risk their accounts being suspended following FIFA’s pleas to the social network to clamp down on unauthorised uses of the tournament’s branding.
Real Madrid star Cristiano Ronaldo has beaten rival Lionel Messi to be named the world’s most marketable footballer.
Nike has rounded up a handful of trainer retailers to pit their best ranges against one another in a marketing stunt for this summer’s World Cup.